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4 Social Media Recruiting Tips for Your Business

July 14, 2022
Phil Cohen

Tips To Keep Your Business on Top of its Recruiting Game

The rise of social media has had an impact on just about every aspect of the business world in recent years—and yes, that includes job recruiting.

More and more, companies and candidates are turning to Facebook, Twitter, and LinkedIn to fill job vacancies. Does your company have a strong social media presence? If not, it is important that you implement strategies that will draw interest from top-tier job candidates. Here are four tips that will beef up your social media accounts and help you snag the best recruits out there.

1. Don’t be an egghead!

If your company doesn’t already, it needs a Twitter account. Twitter is among the most popular social media forums in existence, and it is a great way to market your business and to recruit. But many companies do not give their Twitter accounts sufficient love and attention.

Companies that neglect their Twitter profiles miss out on prime recruiting opportunities. Everybody has Twitter, and job candidates will absolutely check out a company’s Twitter page at the onset of the application process. Therefore, it is important that you have a profile picture—do not settle for the generic, standard photo of an egg that Twitter assigns to picture-less accounts. The Egg photo screams amateur. Make sure to have an attractive photo that does your company justice.

2. Put time into your bio

Every social media site provides a venue for you to give a brief description of who you are, often called a bio. Do not neglect this part of your profile. Everybody who visits your page does two things immediately—they check out your photo, and then they read your bio. So, how can you make sure that you describe yourself in an appealing way to job applicants?

Be human! Humor is a good thing—mix professionalism with approachability. Do not sound overly stiff and robotic. Applicants like to feel as if they can actually get to know the culture of your company through your social media accounts. Highlighting your values and being charismatic throughout your bio is a great way to do so.

3. Show off your current workers

If your employees like working for you, let the world know! Encourage them to talk up your company (its benefits, its culture, etc.) on social media. This will reflect well upon candidates who are considering working for your enterprise. Nothing is as reassuring as seeing others working happily for your small business.

4. Get the tools you need 

Just as technology is constantly evolving, so too is social media recruiting. If you are to be a successful social media recruiter, you will need apps and info from experts in the field in order to keep up with the times. Check out Software Advice’s social media recruiting tools to get the most out of your hiring efforts.

Funding Your Recruiting

Using those tips in your social media campaign should help you reel in the best job candidates available. A strong staff will help your small business stay ahead of the competition. Are you looking for other ways to give your business an edge over the rest? If so, then you should check out invoice factoring, the most efficient method of alternative financing. If you are short on working capital, there is no need to take on debt to cover expenses. Factor Finders can help you find a method of finance that is easier and safer than a traditional bank loan. Give us a call at 855-FACTOR-1.

About the Author

Phil is the owner of PRN Funding and sister company Factor Finders. He has been an authority in the factoring industry for over 20 years, serving on the board of directors for several factoring associations.

Learn more about Phil Cohen