Although staffing agencies are turning to social media solutions for acquiring and attracting new talent, they often forget to abide by the basic, successful online recruiting techniques. Until your company has a firm handle on the basic recruitment tactics, it may not be wise to tackle more complex sourcing and talent acquisition strategies head on. Read on for a refresh of online recruiting 101.
Recruiting website, Ere.net, recently collected data on frustrated job seekers from Google Consumer. According to their findings, the single, most frustrating annoyance encountered by online job seekers was the lack of responses received from companies once an application was submitted. Nevertheless, the majority of applicant tracking systems can afford to send out a carefully crafted auto response to applicants. In addition to a brief message confirming receipt and review of the application, it is also beneficial to add links to your company Facebook, LinkedIn, and Twitter pages in order to increase exposure and boost your chances of obtaining more referrals.
Awareness of the top 5 frustrations experienced by online job seekers can help your staffing company make the application experience as simple and straightforward as possible.
The top 5 online recruiting mistakes that frustrate job seekers
1.Lack of response
Failing to acknowledge an applicant who has submitted an online application to your company is a common error made by staffing agencies. By programming an auto-response function into your applicant tracking system, job seekers can easily keep track of the status of their applications. Furthermore, this is a great opportunity to encourage applicants to join in on your social media campaigns to stay on top of current job postings and future opportunities.
2. Failure to discuss compensation
This concern should be handled on a position-by-position basis. Whether you opt to post base compensation within your job ad, communicate salary early in the selection process, or use salary requirements as an influential factor for narrowing down your candidacy, be aware that passive candidates have come to expect some indication of salary data.
3.Irrelevant job search results
Constant communication with your recruitment advertisement provider can be crucial to ensuring that your ads are reaching your target audience. Since many applicants search for online job postings using their smart phones, oftentimes they have to scroll up and down to read all the contents of your ad. Therefore, it is best to include the minimum qualifications for the position toward the top of your ad to ensure that job seekers will see this information prior to applying.
4. Lengthy application process
Be sure to consistently monitor your applicant tracking system to keep a tab on abandonment rates. If you notice that these rates are on the rise, this is a good indication that applicants may be frustrated with the depth of your application process. By asking for less information initially, you can increase the chances of maintaining higher application rates.
5. Website and listings not optimized for mobile devices
Aside from creating a mobile advertising campaign, you can dramatically increase your response rates by communicating your current opportunities both to the applicant directly and on your social media sites. Don’t forget to incorporate simple, effective phrases that push people to refer your company, share current opportunities, and forward your ad information.
In addition to promoting your company via online recruiting, partnering with the right staffing factoring company can help you take charge of running your business. Staffing factoring services can help you make payroll with no problem. Why wait for your customers to pay? Reduce expenses by requesting a free factoring quote online now.
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