When used effectively, social media can be an important marketing tool for staffing agencies. Social media allows staffing agencies to share your message with a wider audience, attracting qualified staff as well as companies in need of your services. The following tips are designed to help staffing companies maximize social media involvement for success.
Whether you want to send a few tweets a week or multiple ones daily, staffing agencies should have a dedicated social media person to constantly monitor online presence. Putting a plan in place will make the most efficient use of your time and resources. Planning your social media will also allow you to continuously adjust your strategy to include new platforms or phase out engagement that isn’t helping your company.
Take control of your social media.
Extensions such as HootSuite allow you to schedule posts and update multiple accounts from a single Web or desktop app, while subscriber services like Tweepi can help you manage followers and make sure you’re sending messages to – and receiving them from – the right people. Research related extensions and include them in your plan.
Find the right people.
Make sure your staffing social media team is savvy not only in social media, but also in the intricacies of your business. The most socially literate employee must understand your staffing company, potential customers, and the industry before she can communicate your message to your target audience.
Social media is great to provide snippets of information about your staffing services to your target customers. Link social media content back to your Web site to build on those introductions and create deeper, more meaningful connections to your audience.
…but also engage with others.
Share original content, but also seek out people and companies inthe staffing industry to follow. Respond to and repost their content when it’s relevant. Begin conversations with your connections to learn more; the right people will return the favor and give your company even greater exposure.
Stay on topic.
Building a rapport with your audience can help your business succeed, but try to maintain a professional image at all times. Posting overly personal or irrelevant updates on your company’s social media profiles can actually undermine your customers’ faith in your expertise. Use your company accounts to promote your company’s goals, and save your personal opinions and cat pictures (hey, we all post them) for your personal accounts.
Look at the whole picture.
Social media presence is an important part of a staffing agency’s comprehensive sales and marketing strategy, but it is not the only part. Focus at least as much attention on the other aspects of your marketing strategy (including developing your product and your people) as you do on social media efforts in order to effectively fulfill your core goals.
Keep at it.
Social media is a complex web of platforms, each with its own best practices and quirks of posting and sharing. Find a few platforms that best communicate your staffing company’s message and offerings; get comfortable not only with the basics but also with advanced tips and tricks to make your message stand out even more. Devote a few hours a week (give or take) to understanding how your company is represented in social media. If your original strategy doesn’t work, try something new!
As the staffing industry (and business as a whole) shift to digital interaction, staying ahead of the social media curve can make your staffing agency successful for years to come. Don’t let cash flow issues keep you from creating a dynamic social media strategy; look into funding for staffing agencies. A staffing factor will advance you cash on your existing invoices and provide support throughout the collections process, so you have the time and resources to invest in the social media plan that works best for your staffing agency.