Appearing at the top of the page in Google would we awesome, right? As a new business owner, you might be wondering how the heck to get there. In that case, you’ll want to know some marketing and search engine optimization [SEO] basics so your startup can be more easily found on popular search engines.
SEO in Depth
SEO is the process of publishing interesting and helpful content in a way that helps search engines understand your information and associate it with relating queries. Here are a few marketing resources to assist you in learning and implementing some basic overall marketing and SEO practices.
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Moz offers users The Beginner’s Guide to SEO which provides ten chapters of information about how search engines operate, keyword research, link building, measuring and tracking and much more. Moz also offers products to help you with keyword research, link building, site audits and page optimization.
- Google’s SEO Starter Guide
Google originally designed a guide for Google employees but ultimately decided to release it to the public to help with SEO learning and implementation. This guide will help you learn the SEO basics, how to improve your site structure, optimize content, how to deal with crawlers, mobile SEO promotions and analysis. Although Google acknowledges that SEO is important, they also stress the fact that your site needs to be user-friendly because ultimately, your consumers are what makes your business worthwhile.
- Search Engine Land
Search Engine Land offers the periodic table of SEO success factors, which shows new business owners the most important SEO factors that they recommend will help a business succeed by gaining more visitors from organic search. The have a nine-chapter guide to go along with the periodic table. Each chapter explains the elements more in-depth. In addition to the periodic table, their whole site is dedicated to answering all of your burning questions about marketing.
- Google Search Console
Google search console is a free service that allows you to monitor and maintain your site’s ranking in Google search results. Syncing your startup’s site with Google search console will help you in understanding how Google views your site. Google search console offers this video and guide for entrepreneurs and webmasters to learn SEO.
- WordStream Blog
WordStream’s blog is a great place to learn the basics of pay per click advertising [PPC]. PPC is an online advertising method where business owners can target internet users. First you will create a simple ad. Then, every time the ad is clicked on, the business owner (you) will pay. You can customize your audience and set daily budgets so that you don’t spend more than you expect to. WordStream also offers advice for social media advertising such as Facebook, Instagram and YouTube.
- Ahrefs Blog
There are tons of marketing and SEO blogs on the internet, but which ones have helpful information that you can use? Ahrefs is a blog you can trust. They’re a credible source for all of your marketing and SEO needs. Along with their blog, they provide detailed tutorials, case studies and opinion pieces from industry experts.
Inbound.org is great for new entrepreneurs because they find the most helpful marketing articles and deliver them straight to your inbox. All you have to do is sign up, which is free, and choose what topics you’d like to hear more about. They also have a blog where you can ask any questions to the members and you’ll receive an answer you can trust is accurate.
Industry leaders are always tweeting and posting relevant articles about marketing tactics and lessons on Twitter. Monitor a few pages and determine if they are posting helpful content, if not, move on to the next set of leaders. Gary Illyes [@methode on Twitter] is a good person to follow for all things Google. Check out this list of 20 digital marketing experts to follow on Twitter for more ideas.
- Content Marketing Institute
Content Marketing Institute has a comprehensive website that contains articles, resources, training, podcasts and much more for aspiring marketers. It’s important to have good content for your site visitors as well as search engines. Content Marketing Institute can spark some great ideas for content creation.
- Marketing Certification Courses from HubSpot
HubSpot offers a lot of different marketing certifications and classes for beginners to become more familiar with. Some classes deal with content marketing, email marketing, design marketing and a few sales courses. These classes are free and will only take you a few hours to complete.
- Social Media Examiner
Social Media Examiner is a social media marketing resource containing information about how to market your business through social media. You can subscribe to their daily emails or listen to their popular podcast for social media insight and advice.
Qualaroo’s beginner’s guide to conversion rate optimization is an in-depth tutorial to help you convert passive website visitors into active users that read your content and purchase your product or service. The guide contains 12 chapters about the basics of conversion rate optimization. They will walk you through how to build the perfect optimization plan for your business.
Sumo contains lots of stories and tips for conversion rate optimization and email marketing. Email marketing is a great way to reach your audience after you know they’ve been on your site browsing your products or services. Get email advice for your startup such as ’10 types of emails to immediately send your subscribers’ and more with Sumo.
- Conversion XL Blog
Conversion XL’s blog contains all things conversion optimization. A few of the site’s recent posts that can be helpful for new business owners include topics about survey creation, improving mobile conversion rates and email subject lines.
- Unbounce Blog
This landing page and conversion optimization blog will help new business owners learn new techniques to implement online marketing campaigns. Blog topics range from how to increase your conversion rate to lists of different digital marketing strategies to try this year.
- Marketing Over Coffee Podcast
This weekly podcast lets listeners in on what’s new in the marketing world each week. This podcast is news, rather than topic, based. The episodes are hosted by John Wall and Christopher Penn and are under a half an hour.
Starting a new business is a stressful time, but marketing is important to getting your startup noticed by potential customers and search engines. If you depend on a small marketing budget, these tools will help you maximize your resources to ensure your website is visible to search engines and users at all times. Reading marketing blogs daily or weekly will help familiarize you with common marketing and SEO terms. The implementation of these tools and blogs will ensure your success to the top of the Google search results page in no time.
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