Authored by Phil Cohen
Keeping up to date with upcoming events is important when owning a small business, especially to the social media world. Adding a little holiday flair to your usual posts and marketing tactics can revive your business and provide it with some extra attention. Also, it never hurts to have fun. All work and no play made Jack a dull boy, after all. Check out these Halloween marketing ideas that will bring all the ghosts to the yard.
6 Halloween Marketing Ideas for a Month of Scary Good Sales
1. Run a Halloween Special
Direct-mail postcards with a running special in honor of the holiday is a good way to get traffic moving if your business has hit a lull. Even something as simple as, “Come to the store in-costume for 10% off!” can go a long way and resonate with customers.
If your company doesn’t feel like sending out cards, consider at least sending a spooky email wishing those in your email database a happy Halloween. You’d be surprised how much a little holiday spirit can mean to your customers.
2. Decorate Your Workplace
Adding decorations to your storefront can grab the attention of new “costumers” that may come across your store. This is a great opportunity to give your business some personality and show you can have fun too! Let employees decorate their cubicles for the holiday, maybe even have a Halloween cubicle decorating contest in the office. Give the best-decorated cubicle owner a spooky prize!
This Halloween marketing idea lets your customers know that although you mean business, you also are human. People would much rather work with a company that has flair rather than one that keeps its nose to the grindstone 24/7.
3. Reverse Trick-or-Treat
Visit businesses in the area that can benefit from your services and drop off candy with your logo on it that they can put out on their desk for all to see.
Not only will you make a positive impact on their day, but you’ll be advertising your business in a way that is cost-friendly.
4. Utilize Themed Hashtags
Search hashtags that are trending for Halloween and make sure you use them during your posts throughout the day. This will engage followers and non-followers alike to visit your page.
Allow your company to show its fun side during this month—participating in themed hashtags will please your current customers and entice new ones to your social media channels.
5. Freaky Giveaways
Everybody loves a freebie. Something as simple as a small trick or treat bag with a business card and a few pieces of candy can be great to give your customers as they come to your store on Halloween. A Halloween marketing idea as easy as this shows you appreciate their patronage while also spreading holiday cheer.
6. Mummified Newsletter
Tell a creepy tale, cheesy joke, or even post a picture of your latest jack-o’-lantern creation, anything Halloween related to grab the reader’s attention. Then post your current sales, offers, or coupons. This will draw readers into your newsletters without throwing advertisements at them immediately.
As mentioned above, even a simple “Happy Halloween” email can have an unmeasurable positive effect on your customers. Take some extra time to appeal to those in your email database that don’t respond well to sales-centric emails. Sending out a non-sales email every so often has actually shown to boost the effect of sales emails when they are sent. Halloween is the perfect time to try out this tactic!
Don’t be Spooked by Your Cash Flow
Despite the holiday, the one thing that shouldn’t be scary is your finances. Need some extra cash to make this Halloween (or any holiday) the best ever for your business?
Don’t worry. Factor Finders can provide you with accounts receivable factoring services so you’ll never be short on cash. Slow paying customers can be tough to deal with. Accounts receivable factoring companies provide you with the freedom to plan ahead, not stay stuck in one place.
Don’t be frightened, we’ve got you covered — Get your free factoring quote by filling out this form.