Authored by Phil Cohen
Take advantage of the new years by implementing what many consider to be the 2019’s top business trends. There isn’t a better time to reinvent your marketing strategy or your customer service sector than at the start of a new calendar year — so what is your company waiting for? Try out some of these business trends to ensure your company starts the first quarter of 2019 on a good note!
2019’s Top Business Trends
Text Based Customer Service
One of the top business trends of 2019 is the text-based customer service model. In our fast-paced, internet-based world consumers want answers and they want them now. They don’t have the time or patience to be on the phone with a company for an hour to get an answer to a question they have.
Enter text-based customer service! The customer visits your website or social media page and – poof! – a chat box appears. The customer can instantly speak with someone from the company without ever having to pick up the phone – talk about instant gratification.
If your company gets a lot of calls that consist of short, easy to solve questions, look into utilizing a chat service. There are several options like Tawk.to and Purechat that are easy to install and free to use.
Voice Search
Another 2019 business trend taking over is voice search, just ask your digital assistant.
The best part about this trend is that if your company is optimizing its website for search engines, it’s already doing most of the work for optimizing for voice search. Just make sure your content is natural and your address, phone number and business name are correct. That way, if people need your product/service and find you via voice search, they’ll be directed to your company or website.
Google AMP
Also on the list of the hottest business trends of 2019 is Google AMP (accelerated mobile pages).
AMP is a Google-backed project that allows businesses of any kind to create quick-load mobile pages for their content. In the age of “I need my information and I need it now” — around 40 percent of people will abandon a web page that takes more than three seconds to load.
The program is getting great reviews and is super easy to use, giving it a cult following among small businesses that don’t have the time or money to work with developers or re-code their website for mobile themselves. This is one business trend that has staying power.
Remote Work
Faster internet, more connectivity apps and online organization tools have led to the business trend of remote work.
Companies are working harder to keep employees in their positions for long periods of time, and the best way to do that is by ensuring employee happiness. What makes everyone happy? Not leaving bed.
Many businesses now offer employees the chance to work at home a few days a month. Others have specific positions that can be done completely from the comfort of the employees home. All they have to do is document their work and keep in contact with their bosses via the internet. As long as work is being accounted for, many businesses don’t care where it is done.
Omnichannel Marketing
Another major business trend of 2019 is the implementation of omnichannel marketing.
Omnichannel marketing is a sales and marketing strategy that revolves around giving the customer an integrated, seamless experience. It’s basically making sure your company provides the same memorable experience in-store and online on any device. The strategy also is centered around convenience (EX: You book a flight via an airline provider’s app. The app then reminds you when to check into your flight via a notification on your phone. Hit the alert and auto-check into your flight) and ease-of-use.
Several of the big names in marketing have praised omnichannel marketing up and down, swearing it did wonders for their clients. Functionality and simplicity can do wonders for your business, too.
To start implementing the new strategy, just start by asking yourself, “What is the purpose of people coming to my website or business?” and go from there!
Invoice Factoring
One of the fastest growing business trends, especially for small businesses and startups, is invoice factoring.
Invoice factoring, also known as accounts receivable factoring, is the process of selling your company’s unpaid invoices in exchange for a cash advance. It’s catching on because it’s an alternative form of funding that doesn’t require applicants to have great credit or a certain amount in their bank accounts. All they need to start is unpaid invoices and contact information.
The process is also very fast with most applicants getting approved in as fast as 24 hours.
Interested in Factoring?
Factor Finders is a business that works hand in hand with many of the nation’s top factoring companies. Our job is to gather information from you, then pair you with a factoring company within our network that best fits your needs. There’s no need for you to waste your time scouring the internet for the best rates or reviews — let us do that for you. Our services come at no cost to our customers!
If you’re interested in knowing more about what factoring can do for your business, give us a call. We’ll be more than happy to answer your questions.
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