Facebook Marketing 101 for Temporary Staffing Companies

Staffing agencies and recruiting companies gravitate toward using social media—specifically sites like Facebook, LinkedIn, and Twitter—for myriad reasons. These mobile apps can be extremely useful for advertising. It’s cheap and easy to use, it reaches a wide demographic, and it offers opportunity to establish a brand voice and story to share with your customer. While each online profile achieves a different goal, learning to operate them efficiently and effectively is vital when searching for employees. Your online presence says a lot about your company. Viewers will establish an opinion of your business and its goals based on the content you post on your pages. Therefore, your staffing agency wants to establish credibility and trust with prospective employees by delivering engaging content, telling its brand’s story, and reaching an appropriate audience. What’s the best platform to do this? Facebook.

Unlike Twitter which acts like a conversation with consumers, or LinkedIn which functions on a strictly professional basis, Facebook shows off a brand’s personality. For staffing purposes, Facebook’s format offers an agency the opportunity to introduce itself to employees, connect with them, then recruit them to satisfy a particular need. Using Facebook to advertise your staffing business is a fantastic way to show off your expertise to potential clients. But, in order to do this well, you must first create a page that lends itself to your purpose.

Conversion, Referral, and Retention 

To effectively convert, gain referrals, and retain customers for your staffing agency, consider implementing the following marketing strategies:

• Prioritize exceptional customer service: Elevate your agency’s reputation by delivering top-notch customer service. Ensure that every interaction with clients is professional, prompt, and personalized. Exceed their expectations at every opportunity, actively listening to their needs and providing tailored solutions.
• Quick response and resolution: Address any complaints or concerns from clients promptly and empathetically. Demonstrate your commitment by taking swift action to resolve issues and provide satisfactory solutions. This proactive approach will instill confidence and trust in your agency.
• Go above and beyond: Strive to exceed customer expectations by offering added value and personalized experiences. As a staffing agency, consider extending services beyond the mere placement of candidates, such as conducting skill assessments or providing training resources. Establishing yourself as a trusted partner who cares about the success of your clients will encourage them to continue working with you.
• Build strong relationships: Invest time and effort in building long-term relationships with your clients. Engage in effective communication, keep them updated on industry trends, and provide valuable insights and recommendations. By cultivating a rapport and demonstrating in-depth knowledge of their needs, you will solidify your position as their go-to staffing agency.
• Implement a referral program: Offer incentives for clients who refer your agency to other businesses in need of staffing solutions. Word of mouth referrals can be highly effective and cost-efficient, so develop a program that rewards clients for recommending your services. This not only encourages referrals but also enhances loyalty and strengthens relationships.
• Leverage technology: Use advanced technology and software tools to streamline your processes and enhance the overall customer experience. Utilize applicant tracking systems, automate administrative tasks, and provide a user-friendly online platform for clients to access candidate profiles and track progress. By embracing technology, you can demonstrate efficiency and effectiveness, boosting confidence in your agency.

Here’s how Staffing Agencies can use Facebook to Grow Business:

Start with the Basics

The first step to creating a staffing agency Facebook page  is to make sure your business is easy to find. Include your agency’s name and location at the top on your page. The profile picture and cover photo should either feature your agency’s logo, or otherwise convey your company in a non-complex manner. It helps to have the name or logo of your staffing agency in as many places as possible. But, feel free to include graphics that match the mission or work of your company. If you are a staffing firm that hires nurses, for example, your profile picture could be your company’s logo, and your cover photo could be a picture of your nurses at work. This way, your audience knows your specialty as soon as they click on your page. Whichever direction you choose to go, make sure to adjust the picture’s sizing so that it looks good on both a monitor and a cellphone.

Check out this Facebook page example from Insight Global, an employment agency based in Atlanta, Georgia:

Their shortened logo is featured in their profile picture, complementing the company name listed underneath. Their cover photo features their entire logo, including their slogan. The design is simple enough to read clearly, but contains all the information needed for a visitor to validate that the Facebook page matches the agency they are looking for.

Now, compare Insight Global’s home page to WatchLAB’s, an employment agency based in Chicago, Illinois:

WatchLAB included their entire logo in their profile picture, matching the company name listed underneath. Instead of listing the logo again for the cover photo, they used a picture of a meeting room. Why? WatchLAB’s operates using “focus groups” that meet to discuss and review different products. As such, the meeting room is a vital part of their operations and makes sense to use to represent their company.

In addition to your company’s name and logo, you should also provide relevant contact information. Include a business phone number, address, email, a URL to your company’s website, and links to other social media pages and articles you may have. You also have the opportunity to create a short bio on the “About” section of your page. Don’t get too carried away, though. Try to limit your bio to a maximum of 200 words.

Check out how WatchLAB set theirs up:

Including various ways to get in touch with your company makes customers feel like they’re involved in a more personal relationship. It also makes your temp agency more credible. You can deepen this credibility more so by making all reviews available for customers to see. No, not all reviews are going to be amazing, but customers will appreciate your transparency.

Now that you’ve designed the “face” of your company, it’s time to get posting.

What to Post on Facebook as a Staffing Agency

Obviously, the posts you publish on your staffing agency’s Facebook aren’t going to be the same as the ones on your personal page. But, don’t that doesn’t mean they need to be strictly business. Your posts should be a good mix between marketing and recruiting.

According to Haley Marketing, the most successful Facebook posts for staffing owners are:

• Job availabilities
• Recent placements
• Where in my city is this?
• Fun facts about the company or recruiters
• Statistics about job placement, availability, or anything relevant
• Holidays
• Quotes
• Insider office photos and updates
• Community events
• Brand stories

The list above shows that people actively respond to posts pertaining to business and entertainment alike. So, in addition to employment-related content, feel free to post quotes, articles, and photos that are fun but relevant.

Insight Global, for example, posts a mix of articles on their site between job postings. Not only do they post articles they wrote:

But, also articles they like:

Posting in this manner allows them to build their online presence by posting frequently even if they do not have original content. It also allows them to market their company by introducing their employees and celebrating their achievements.

Or, keep your post frequency up by posting funny pictures or inspirational quotes. AppleOne, an employment agency out of Glendale, California, often uses this tactic to remain relevant between job postings:

When posting about job opportunities, do a bit of research beforehand to see what people find interesting. Think about what people like about their jobs, what they’re looking for in a job, or in what location a job is particularly attractive. Then, market an available position to show your audience why it is unique or appealing.

Check out this job posting from The Wellington Agency, an employment agency based in Wellington, Florida:

This unique opportunity was especially popular on their page. Not many people are looking to hire a full-time, live-in tennis pro. So, when this position became publicly available, the Agency’s followers responded by “liking” and “sharing” the post to show their tennis-playing friends and potentially interested employees. The more you can get your followers to “like” or “share,” the better. Doing so allows your staffing agency to gain exposure among many viewers even if they’re just mutual friends of people who already follow you.

Notice how The Wellington Agency structured their job posting. They included a picture to help capture their followers’ attention, and signal what sort of job is available. Above, they included all necessary information about the job, but kept it short. That way, people could get an idea about the position, and then ask questions by commenting below.

Remember, to stay in good standing with your followers, always respond to comments:

To have a Facebook page means to be available. Therefore, let your followers know that someone is constantly monitoring your page to answer any questions or address any concerns. Your followers will be thankful for quick responses. Plus, positions can be filled faster by interested employees when their questions are answered in a timely manner.

Once your profile is up and running, it’s time to start recruiting! Check out this post on how staffing firms can leverage Facebook for recruiting new candidates.