Sales and Growth

How to Complete a Breakeven Analysis for Your Startup

Before even starting your business, it’s a great idea to complete a breakeven analysis to determine what it will take for your idea to be profitable. Even after starting, the analysis should also be used to help price products and/or services you’ll be adding. Here’s a great guide to completing a breakeven analysis of your own.

How to Expand a Small Business with Little to No Money

Once you’ve got your business up and running smoothly, it’s time to start looking at ways to grow. Chances are, you’re not raking in the mountains of cash needed to take on every expansion and marketing idea, but that’s no reason to sit by idly and waiting for growth to happen on its own. Check out these low-cost ways to grow your small business.

How to Calculate and Apply Customer Lifetime Value

The customer lifetime value (CLV) is an estimate of the dollar amount a customer will spend over their time with your company. It’s another very useful tool for small businesses to determine their finances. This article demonstrates two methods of calculating CLV.

Closing a Sale: 8 Techniques to Seal the Deal

Running a business is hard enough, but without the ability to close a sale it’s completely impossible. There are many closing techniques out there, and every salesperson develops a style of their own. No matter your sales approach, these 8 best practices will help you close more deals.

Worst Sales Strategies Used by Small Businesses

The previous article highlights all the best ways to improve your selling, so what’s left is what not to do. When working on a sale, it’s always best to avoid making yourself (and your company) seem like a nuisance. With that in mind, check out the 14 worst sales tactics guaranteed to annoy your prospects.