Authored by Phil Cohen
Although staffing agencies are turning to social media solutions for acquiring and attracting new talent, they often forget to abide by the basic, successful online recruiting techniques. Until your company has a firm handle on the basic recruitment tactics, it may not be wise to tackle more complex sourcing and talent acquisition strategies head on. If your company wants to take its recruiting skills to the internet, make sure it avoids these online recruiting mistakes.
Recruiting website Ere.net reported that the single, most frustrating annoyance encountered by online job seekers was the lack of responses received from companies once an application was submitted. Nevertheless, the majority of applicant tracking systems can afford to send out a carefully crafted auto response to applicants. In addition to a brief message confirming receipt and review of the application, it is also beneficial to add links to your company Facebook, LinkedIn, and Twitter pages in order to increase exposure and boost your chances of obtaining more referrals.
So if your company is pushing for online recruiting– great! Just avoid doing these:
Top 5 Online Recruiting Mistakes That Frustrate Job Seekers
1. Lack of response
Recruiting website Ere.net reported that the single, most frustrating annoyance encountered by online job seekers was the lack of responses received from companies once an application was submitted. Nevertheless, the majority of applicant tracking systems can afford to send out a carefully crafted auto response to applicants. In addition to a brief message confirming receipt and review of the application, it is also beneficial to add links to your company Facebook, LinkedIn, and Twitter pages in order to increase exposure and boost your chances of obtaining more referrals.
Not enough time to personally respond? Program an auto-response function into your applicant tracking system so that job seekers can easily keep track of the status of their applications.
2. Failure to discuss compensation
Everyone wants to know how much they’re going to make at a new job. Easily avoid this online recruiting mistake by being upfront with pay if your company is comfortable doing so. If not, handle it on a position-by-position basis. It’s okay to opt out of putting the base compensation in the job posting! Just make sure to add something like “competitive pay” or “pay based on experience” in the ad instead. This shows the applicant your company understands the importance of compensation, regardless of if it is posted outright or not.
If a job candidate makes it through an initial interview or two, make sure to clearly communicate the benefits and salary with them.
3. Irrelevant job search results
Constant communication with your recruitment advertisement provider can be crucial to ensuring that your ads are reaching your target audience. Since many applicants search for online job postings using their smartphones, oftentimes they have to scroll up and down to read all the contents of your ad. Therefore, it is best to include the minimum qualifications for the position toward the top of your ad to ensure that job-seekers will see this information prior to applying.
4. Lengthy application process
Be sure to consistently monitor your applicant tracking system to keep a tab on abandonment rates. If you notice that these rates are on the rise, this is a good indication that applicants may be frustrated with the depth of your application process. By asking for less information initially, you can increase the chances of maintaining higher application rates.
Gather what is absolutely necessary to know for a base interview, then bring the candidate in for a more in-depth assessment of their skills.
5. Website and listings not optimized for mobile devices
Aside from creating a mobile advertising campaign, you can dramatically increase your response rates by communicating your current opportunities both to the applicant directly and on your social media sites. Don’t forget to incorporate simple, effective phrases that push people to refer your company, share current opportunities, and forward your ad information.
In addition to promoting your company via online recruiting, partnering with the right staffing factoring company can help you take charge of running your business. Staffing factoring services can help you make payroll with no problem.
Why wait for your customers to pay? Reduce expenses by requesting a free factoring quote!