Authored by Phil Cohen
As more and more candidates turned to the web to conduct job searches, employers realized how influential the internet has become for acquiring new talent. In an age of rapidly evolving technology, the same can be said in regards to mobile technology. As a result, since more people are gravitating towards mobile technology instead of the traditional desktop or laptop platforms, temporary staffing companies must adapt to the developing trend of mobile recruitment.
What is mobile recruiting for temp staffing companies? Mobile recruiting is the ability to reach candidates via mobile devices. Thanks to mobile recruiting, temporary staffing companies can connect with job seekers virtually anywhere in the world, and at any given time. Reaching prospects through mobile devices also allows for enhanced candidate experience, enabling employers to engage job seekers by using new and original tactics. Focus on these must-use mobile recruiting strategies to keep up with the demands of finding new candidates for your staffing agency.
3 Basic Mobile Recruiting Strategies for Temp Staffing Success
Mobile recruiting strategies can be implemented through three different approaches.
1. Social Media
The first method involves directly communicating and connecting with job seekers on social media. It’s always important to keep candidates up to speed with available positions while they’re on-the-go. Additionally, although social media and mobile recruiting both work well on their own, these concepts are even more effective when used together.
Using social media networks on Twitter, Facebook and especially LinkedIn, allow you to connect with potential candidates quickly and easily. Post job openings on these sites with clear descriptions and candidate qualifications to help your audience decide if they should apply. Not only can social media for mobile recruiting make your life much easier, but it also gives you the possibility to constantly be connecting and recruiting, even when you’re not at work.
2. Mobile-Friendly Landing Pages
In addition to reaching out directly to mobile users, some companies choose to create mobile-friendly career landing pages that are optimized for mobile devices. By creating sites that are more responsive to mobile technology, mobile applicants encounter a user-friendly platform when completing the application process. No one wants to complete lengthy forms on a smartphone keyboard. Simplify mobile pages and forms and you’re guaranteed to see more response.
With most of the population using mobile devices, the use of mobile-friendly web pages is more important than ever. Some important elements to include on your mobile pages would be a clear call to action, such as “click to apply,” simple navigation with drop-down menus, and multi-language support.
3. Mobile Apps
Some temp staffing agencies are creating career apps to reach mobile job seekers. These newly-developed career apps are increasing in popularity, and offer a more direct connection between job seekers and recruiters. Findly is an example of one of the newest mobile recruiting apps. Other mobile apps for staffing recruiters include LinkedIn, Monster, Talent Xray, InstaJob, Blonk and JobSnap
Apps are commonly used on mobile devices because it can make the process of searching for a job much more simple. Get ahead of other recruiters by getting yourself on different apps so job seekers don’t have to go out of their way to find you or job openings.
According to several online job sites, including CareerBuilder, Indeed, and Glassdoor, more candidates are relying on their mobile devices for conducting job searches. Temp staffing companies can’t afford to let the mobile market pass them by.
These statistics reflect current behavioral trends among candidates:
- Both CareerBuilder and Indeed have estimated that a third of their job searches come from mobile devices.
- Glassdoor reported that 68 percent of job seekers are turning to their mobile devices to search for jobs at least once a week.
- According to CareerBuilder, as many as 40 percent of mobile candidates quit the application process when they run into non-mobile-friendly applications.
Furthermore, candidates have found their mobile devices to be highly beneficial throughout the hiring process. As smartphones and tablets increase in popularity, a solid mobile recruitment strategy is more vital than ever.
Consider this:
- 53% of young adults use a smartphone for job searching.
- 50% of people who used a smartphone to find a job completed an application on their phone.
- Within the next five years, 84 percent of candidates believe that mobile devices will be the most common way people search for jobs.
- 60% of potential candidates have stopped a job application process because it was too long.
Aside from benefiting from mobile recruitment efforts, temporary staffing companies can stay ahead of the game by taking advantage of staffing factoring. Staffing invoice factoring is a popular and effective financing tool that can help add profit to your bottom line. With same-day funding and no hidden fees, staffing factoring services can be used to make payroll with no problem, helping your business grow as a result.
Accelerate your cash flow by talking with Factor Finders now, and take charge of running your business today. If you want more information on factoring or are looking to get started, just give us a call or fill out an online form.