Authored by Phil Cohen
Social media is a great tool to use to promote sales for your small business. It is a system that you can use to get your brand out into the airwaves and get noticed. There are many different elements that you can add to your blogs, website, and postings to make them stand out to potential consumers. Check out the newest tools to add to your social media presence:
6 Ways to Boost Your Business’ Social Media Game
1. Purchase Options on Instagram
There is a new way for consumers to view Instagram and it is through the eyes of a shopper. A company called Curalate has created a “Like2Buy” feature into your Instagram page so that the images you post can be linked back to your site to the exact item for purchase. Pretty great, right?
2. Stock Photos to Boost Your Business’ Visual Appearance
Using photos in your Twitter and blog posts is a good way to get more views to your website. There are free options in programs such as Flickr if you are just looking for standard images to go along with your text. If you want your content to go to the next level, purchasable images from sites like Shutterstock can get you more concentrated content that fits your style and industry.
3. “Click to Tweet” Option
A free “click to tweet” option to your site can boost sales, and you can put one wherever there is text on your page. This is a great tool to have so that your customers can tweet to their friends about how great your product/company is.
4. Promotional Hello Bars
Hello Bars are great for displaying your call to action on your website with a link to download an e-book, visit social media sites, or sign up for your newsletter. Anything that would be appealing to your consumers is an added bonus for your site.
5. Cinemagraphs
Less is more, and when it comes to text on websites, nothing is truer. Bombarding your readers with full pages of text can be overwhelming and might scare them away from your page. A good way to fill up space on your site is to utilize cinemagraphs. A cinemagraph is a still image that has a small area of animation in it. It’s a small step up from a regular image, adding an extra feature. Apps like Flixel are programs that are easy to use and set up. These are not only beneficial to your website but also to your Facebook and Instagram page since they have loop features.
6. Listen in on What Customers are Saying About Your Business
Colibri is a program that is making it easier for you to see what people are saying about your business and industry. The program collects all the data across social media sites and shows you the results. This will keep you on top of the game with your customers if they have questions, comments or concerns.
Widening Your Business Wallet
Do you have a small business on a budget? Having some extra money for your business to work with can help you increase sales and gain more attention. Not all social media hacks are free, but they are very important to have in the new world of technology. Factor Finders can provide you with more capital so you can make sure your business is getting the most exposure it can on social media. How do we do this? The simple concept of invoice factoring is the best way to grow your business without leaving you in debt.
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